22SQ: Edible Arrangements Rebrand & LOB

I love a good rebrand! All the corners of their business needed rethinking. Everyone with a grandma has probably received an Edible Arrangement. They have a ton of brand equity (mostly among grandmas) and a lot of expensive retail space. What if we take their desserts to a new audience and make them synonymous with not just delicious treats, but treats that do more for your body and your mind?  By adding CBD and eventually THC, we are helping formerly low performing Edible Arrangements build a new kind of business for a new kind of audience using their same structures.