TOMS: Global Brand Creative Director
My first client side experience was a detailed education on retail marketing and an excellent understanding of the client POV while TOMS enjoyed growing an in-house brand agency.
Major Wins:
Rebranded TOMS look / feel, communication style / tone of voice along with a new brand tag line using target results from the Boston Consulting Group. Managed 12 in-house creative teams under TOMS global brand, digital (website design + email marketing), print (5 catalogs per year) and robust social channels.
Campaign 1: Well Worn Life Campaign 2: We Are What We Do
