Ogilvy: IKEA Pitch + Brand Work

IKEA was a wonderful client who took a solid two weeks to onboard us to the brand. I learned everything to know about Swedish furniture inside and out while helping IKEA with a positioning shift. Along with creative that helped win the pitch, I created the new tag line. The Life Improvement Store.

 Created up to 15 spots per year plus campaigns surrounding the opening of two stores which won Gold Effies.